Campaign Colours of Europe is specially designed to raise awareness of EU sparkling wines with Indication of Wine Grape Variety (IWGV) and EU meads. Campaign is widely explaining what the products are standing for, how their features match consumer preference and is guiding consumers through the informed decision and choice of sparkling wines and meads.

Varietal wine represents certain qualities of the wine, which comes right from grape’s personality. Knowledge of wine grapes are fundamental and can guide any consumer to fine-wine appreciation.  Programee is focusing on European wines and varieties, reasons of popularity, European origin and is laying background for more complex wine knowledge such as European geographical indications. European mead, which is more common for Norther/Central European countries, together with wines are representing EU beverages quality, traditions and diversity.

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